In an increasingly competitive world, investing in a strong brand identity is more important than ever. Trademarks are names, logos, or other symbols that are used to identify your products and services. These can be protected for an unlimited period of time – the trademarks simply have to be renewed every ten years. Design rights protect creative designs and shapes that make your product unique, and can be renewed for up to 25 years. Registered trademarks and design rights play an important role in building a valuable IP portfolio.
We work closely together with our clients to protect their vital trademark and design assets. We file trademark and design applications before the Swedish Patent Office (PRV). When registering trademarks and design rights outside of Sweden we work with attorneys in the local jurisdiction. Insights into your needs assist us in delivering helpful advice and recommendations rather than just passing on the problems the local attorney has raised.